Browsing byAuthorSpanjaard, D

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Showing results 1 to 13 of 13
Issue DateTitleAuthor(s)
2008-01Advertising agency engagement and regulatory empowerment in the world of new mediaDickinson, S; Waller, DS; Kerr, G; Mortimer, K; Spanjaard, D; Denize, S; Sharma, N
2008-01Brand awareness of new technology in the introduction stage: A study of Blu-Ray vs HD-DVD formatWaller, DS; Wang, PZ; Oppewal, H; Morrison, MD; Spanjaard, D; Denize, S; Sharma, N
2012-12-01Bridging the Gap: The Case for Expanding Ethnographic Techniques in the Marketing Research CurriculumFreeman, L; Spanjaard, D
2008-01E-Novation: An offbeat view of innovation, e-marketing and a new collaborative information platformPattinson, HM; Low, D; Spanjaard, D; Denize, S; Sharma, N
2014-01-01Emotions in supermarket brand choice: A multi-method approachSpanjaard, D; Young, L; Freeman, L
2008-01The Ethics of the New Philosophy of Invisible MarketingGreenacre, LM; Chung, A; Spanjaard, D; Denize, S; Sharma, N
2008-01Linking Attitudes and Demographics in a Tourist Segmentation Model - A Two-Stage ApproachKattiyapornpong, U; Miller, K; Spanjaard, D; Denize, S; Sharma, N
2008-01The nature and role of social relationships in social responsibilityYoung, LC; Donald, M; Freeman, LM; Benn, SH; Denize, S; Spanjaard, D; Sharma, N
2008-01Plain Packaging, Pictorial Warnings and Tobacco Products: An Empirical AssessmentHoek, J; Gendall, P; Louviere, JJ; Spanjaard, D; Denize, S; Sharma, N
2008-01A Qualitative Understanding of the Impact of Internet Banking in Relationships Between Banks and Commercial CustomersJohns, R; Perrott, B; Spanjaard, D; Denize, S; Sharma, N
2015-11-01Reflections on journeys within the supermarketSpanjaard, D; Freeman, L; Young, L
2008-01Risks, Benefits and DTC - An Analysis of Information FormatsHoek, J; Gendall, P; Louviere, JJ; Spanjaard, D; Denize, S; Sharma, N
2008-01Why happy shoppers don't stop and thinkSpanjaard, DC; Freeman, LM; Young, LC; Denize, S; Spanjaard, D; Sharma, N