Issue Date | Title | Author(s) |
2008-01 | Advertising agency engagement and regulatory empowerment in the world of new media | Dickinson, S; Waller, DS; Kerr, G; Mortimer, K; Spanjaard, D; Denize, S; Sharma, N |
2008-01 | Brand awareness of new technology in the introduction stage: A study of Blu-Ray vs HD-DVD format | Waller, DS; Wang, PZ; Oppewal, H; Morrison, MD; Spanjaard, D; Denize, S; Sharma, N |
2012-12-01 | Bridging the Gap: The Case for Expanding Ethnographic Techniques in the Marketing Research Curriculum | Freeman, L; Spanjaard, D |
2008-01 | E-Novation: An offbeat view of innovation, e-marketing and a new collaborative information platform | Pattinson, HM; Low, D; Spanjaard, D; Denize, S; Sharma, N |
2014-01-01 | Emotions in supermarket brand choice: A multi-method approach | Spanjaard, D; Young, L; Freeman, L |
2008-01 | The Ethics of the New Philosophy of Invisible Marketing | Greenacre, LM; Chung, A; Spanjaard, D; Denize, S; Sharma, N |
2008-01 | Linking Attitudes and Demographics in a Tourist Segmentation Model - A Two-Stage Approach | Kattiyapornpong, U; Miller, K; Spanjaard, D; Denize, S; Sharma, N |
2008-01 | The nature and role of social relationships in social responsibility | Young, LC; Donald, M; Freeman, LM; Benn, SH; Denize, S; Spanjaard, D; Sharma, N |
2008-01 | Plain Packaging, Pictorial Warnings and Tobacco Products: An Empirical Assessment | Hoek, J; Gendall, P; Louviere, JJ; Spanjaard, D; Denize, S; Sharma, N |
2008-01 | A Qualitative Understanding of the Impact of Internet Banking in Relationships Between Banks and Commercial Customers | Johns, R; Perrott, B; Spanjaard, D; Denize, S; Sharma, N |
2015-11-01 | Reflections on journeys within the supermarket | Spanjaard, D; Freeman, L; Young, L |
2008-01 | Risks, Benefits and DTC - An Analysis of Information Formats | Hoek, J; Gendall, P; Louviere, JJ; Spanjaard, D; Denize, S; Sharma, N |
2022-01-01 | Studying Sports Fans Through Ethnographic Methods: Walk a Mile in Their Shoes | Richards, J; Parry, KD; Spanjaard, D |
2023-02-01 | Supermarket tribes and the temple of Aldi: A comparison between the UK and Australia | Spanjaard, D; Freeman, L |
2023-08-01 | Tell Me a Story! Blending Digital Storytelling Into Marketing Higher Education for Student Engagement | Spanjaard, D; Garlin, F; Mohammed, H |
2008-01 | Why happy shoppers don't stop and think | Spanjaard, DC; Freeman, LM; Young, LC; Denize, S; Spanjaard, D; Sharma, N |