Browsing by Author Waller, DS

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Issue DateTitleAuthor(s)
Jan-2004Ad likeability and brand recall in Asia: a cross-cultural study.Fam, KS; Waller, DS
1-Apr-2009Addressing the advertising of controversial products in China: An empirical approachFam, KS; Waller, DS; Yang, Z
Jan-2009Advertising agencies see the pros of pro-bonoWaller, DS; Bognar, M
1-Jan-2001Advertising agency activities used to attract new clients in AustraliaWaller, DS; Cusick, DJ; Matheson, HD; Miller, MK
Jan-2008Advertising agency engagement and regulatory empowerment in the world of new mediaDickinson, S; Waller, DS; Kerr, G; Mortimer, K; Spanjaard, D; Denize, S; Sharma, N
1-Dec-2002Advertising agency-client attitudes towards ethical issues in political advertisingWaller, DS
1-Dec-2003Advertising controversial products in the Asia Pacific: What makes them offensive?Fam, KS; Waller, DS
Jan-2012Advertising cosmetics and a backlash from regulators: An analysis of blog commentsWaller, DS; Anyanwu, C; Green, K; Sykes, J
4-Jan-2013Advertising dislikeability in Asia: Is there a relationship with purchase intention and frequency?Fam, KS; Waller, DS; Cyril de Run, E; He, J
Jan-2014Advertising Education in AustraliaKerr, G; Waller, DS; Richards, JI; Ross, BI
1-Jan-2005Advertising of controversial products:a cross-cultural studyWaller, DS; Fam, KS; Erdogan, BZ
Jan-2004Advertising standardisation in Australia: some preliminary results.Waller, DS; Shao, AT; Ogunmokum, G; Gabbay, R; McPhail, K
Jan-2009Advertising students' perceptions of skills and attributes for future employmentWaller, DS; Hingorani, A
1-Dec-2008Agency-client relationship factors across life-cycle stagesFam, KS; Waller, DS
Jan-2008An Analysis of Corporate Social Responsibility Disclosure by Advertising AgenciesWaller, DS; Lanis, R; Tebbutt, J
Jan-2004Attitudes towards DTC advertising in Australia: an exploratory study.Miller, K; Waller, DS
2015Attitudes towards sexual images in Chinese advertisements by religionWaller, DS; Fam, KS
1-Jan-2015Best–worst scaling: A new method for advertisement evaluationMassey, GR; Wang, PZ; Waller, DS; Lanasier, EV
Jan-2008Brand awareness of new technology in the introduction stage: A study of Blu-Ray vs HD-DVD formatWaller, DS; Wang, PZ; Oppewal, H; Morrison, MD; Spanjaard, D; Denize, S; Sharma, N
1-Mar-2012Buy, boycott or blog: Exploring online consumer power to share, discuss and distribute controversial advertising messagesKerr, G; Mortimera, K; Dickinson, S; Waller, DS