Browsing byAuthorWise, C
Showing results 1 to 8 of 8
| Issue Date | Title | Author(s) |
| 2013-07-01 | Consumer neuroscience: Assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking | Khushaba, RN; Wise, C; Kodagoda, S; Louviere, J; Kahn, BE; Townsend, C |
| 2009-01 | Difficult to evaluate product features: Why credible branding matters | Wise, C; Burke, PF; Tojib, D |
| 2012-01 | The impact of esoteric product specifications on choice | Wise, C; Burke, PF; Burke, S; anon |
| 2004-01 | The impact of varying amounts of more and less salient product information upon consumer willingness to pay. | Wise, C; Louviere, JJ; Wiley, J; Thirkell, P |
| 2013-01 | Integrating Eye-Tracking and Wireless Electroencephalogram (EEG) in Consumer Neuroscience | Khushaba, RN; Wise, C; Kodagoda, S; Louviere, JJ; NA |
| 2007-01 | Museum Visitors Care about Everything! Using Best-Worst Scaling for Strategic Focus | Burke, PF; Burton, C; Wise, C; Louviere, JJ; Huybers, T; Thyne, M; Deans, K; Gnoth, J |
| 2011 | The role of esoteric specifications in choice contexts | Wise, C |
| 2010-01-01 | The scale-adusted latent class model: Application to museum visitation | Burke, PF; Burton, C; Huybers, T; Islam, T; Louviere, JJ; Wise, C |
