TY - JOUR AB - An analysis of public relations practice through content analysis of 10 media spokesperson training programs, reporting evidence of a 'control paradigm' of communication, with focus on "control" and "managing" messages and the media, and lack of two-way interactive communication. AU - Macnamara, J DA - 2009/01/01 EP - 16 JO - Asia Pacific Public Relations Journal PB - Deakin University PY - 2009/01/01 SP - 1 TI - Public relations in the interactive age: New practices, not just new media VL - 10 Y1 - 2009/01/01 Y2 - 2026/04/30 ER -