AB - We describe a case study of the audience experience of an interactive artwork titled Just a Bit of Spin. This study was part of practice-based research project that aimed to develop strategies for designing for a play experience. In this paper, we focus on results relating to the two play characteristics of difficulty and competition. These results lead us to reflect on the importance of creating a balance between directing the play experience and providing opportunities for play to emerge through the creative activities of the player. AU - Costello, BM AU - Edmonds, EA CY - New York City, USA DA - 2009/01/01 EP - 116 JO - Creativity & Cognition Conference PB - ACM Press PY - 2009/01/01 SP - 107 TI - Directed and Emergent Play Y1 - 2009/01/01 Y2 - 2026/05/04 ER -