TY  - CHAP
AB  - The image of sh?jo is largely conveyed through visual cues of dress, gesture and appearance. With the exception of the now well-documented Japanese Lolita fashion, however, theoretical analysis of the association between sh?jo and dress is still a rarity. Paying particular attention to fashion brand Milk, and romantic ballerinas and Victorian girls as underlying inspirations, this chapter aims to uncover significant meanings behind sh?jo fashion. It contends that fashion aesthetic is crucially intertwined with the process of crafting and sustaining the image of sh?jo, and further that this aesthetic subverts the stereotypical equation of girlish (sh?jo) femininity with derogatory sexualization, values denounced as passive and unfavorable in many Euro-American societies. The sh?jo fashion aesthetic, this chapter argues, inverts these negative associations into positive and empowering ones.
AU  - Monden, M
DA  - 2019
EP  - 231
JO  - Sh?jo Across Media: Multidisciplinary Approaches
PB  - Palgrave
PY  - 2019
SP  - 209
TI  - Dream Dress for Girls: Sh?jo Fashion
Y1  - 2019
Y2  - 2026/05/16
ER  -