TY  - JOUR
AB  - As research into sport innovation management continues to evolve, the innovation efforts of both for- and non-profit sport organizations are increasingly revealed to be focused on best serving the sport user. Design thinking ?a human-centered approach to innovation ?may hold promise for sport organizations attempting to identify and deliver on the unmet needs of their users. As such, we undertook a qualitative exploration of the innovation practices of a commercial sport organization, attempting to balance hybrid for- and non-profit service goals. Alignment with design thinking themes was discovered in the organization?s practice, as were performative components of design thinking practice. Our findings suggest that design thinking is suitable ? and indeed desirable ? for adoption into sport management practice, particularly as a means of enhancing innovation efforts, designing holistic sport experiences, and/or overcoming competing institutional demands.
AU  - Joachim, G
AU  - Schulenkorf, N
AU  - Schlenker, K
AU  - Frawley, S
AU  - Cohen, A
DA  - 2021
DO  - 10.1123/jsm.2020-0218
EP  - 14
JO  - Journal of Sport Management
PB  - Human Kinetics
PY  - 2021
SP  - 1
TI  - ?No Idea is a Bad Idea?: Exploring the Nature of Design Thinking Alignment in an Australian Sport Organization
Y1  - 2021
Y2  - 2026/06/30
ER  -