AU - Pihlens, D AU - Louviere, JJ CY - Wellington DA - 2004/01/01 EP - 6 JO - Australian and New Zealand Marketing Academy Conference PB - ANZMAC PY - 2004/01/01 SP - 1 TI - How inconsistency in choice behaviour affects the magnitude of parameter estimates obtained in discrete choice models Y1 - 2004/01/01 Y2 - 2026/09/21 ER -