AB  - This study explores the processes of introduction, implementation and integration of design-led innovation within a family owned company driven by engineering innovation in a sector dominated by product and process improvements. This paper is based on the outcomes of an investigation of a family manufacturing company in the METS sector over an 11-month period, where the researcher was embedded in the firm to deliver value to the company by using an action research approach. The design innovation catalyst used a design-led innovation process to capture customer insights that led to changes at the leadership, managerial and employee level of the organisation.
AU  - Townson, P
AU  - Matthews, J
AU  - Wrigley, C
DA  - 2015
JO  - ISPIM Innovation Symposium - Changing the Innovation Landscape
PY  - 2015
TI  - Customer Inspired Innovation with Designer as Innovation Catalyst
Y1  - 2015
Y2  - 2026/07/14
ER  -