AB  - In this paper we present an integrated, game-like e-Business environment that follows the role model of Massively Multi-User Online Role-Playing Games (MMORPGs). The interface is realized as a 3D virtual world using affordable game engine technology. Our environment provides a platform for conducting business and it is supposed to be a community facilitator to create and establish a lively and sustainable online community involving both, providers and consumers. It is information-rich and multimedia-based offering transparent access to disparate information sources. Copyright the author(s) and CHISIG.
AU  - Berger, H
AU  - Dittenbach, M
AU  - Merkl, D
AU  - Bogdanovych, A
AU  - Simoff, S
AU  - Sierra, C
DA  - 2006/12/01
DO  - 10.1145/1228175.1228237
EP  - 336
JO  - ACM International Conference Proceeding Series
PY  - 2006/12/01
SP  - 333
TI  - Playing the e-business game in 3D virtual worlds
VL  - 206
Y1  - 2006/12/01
Y2  - 2026/07/09
ER  -