Dealing with Depression: Australia's Advertising Industry in the 1930s

Advertising Educational Foundation
Publication Type:
Journal Article
Advertising & Society Review, 2007, 8 (3), pp. 1 - 15
Issue Date:
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Facing cautious advertisers and cash-strapped consumers, Australia's advertising industry was forced to fight a life or death battle to remain afloat amidst the Great Depression. However, as the 1930s were drawing to a close, the industry was confident about itself and its future. By examining the growth and development of Australia's advertising industry through the 1930s, this paper will demonstrate how commercial radio not only provided another advertising medium for the industry; it altered the advertising industry's view of itself, and with it, its quest for legitimacy. Moreover, this study will also provide a new perspective on developments in American advertising during the same period.
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