National Parks, Tourism and Marketing

Wearing, SL

National Parks, Tourism and Marketing

Wearing, SL

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Publisher:: Parks and Leisure Australia
Publication Type:: Journal Article
Citation:: Australasian Parks and Leisure Journal, 2008, 11 (4), pp. 29 - 33
Issue Date:: 2008-01

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Field	Value	Language
dc.contributor.author	Wearing, SL https://orcid.org/0000-0002-5158-059X	en_US
dc.date.issued	2008-01	en_US
dc.identifier.citation	Australasian Parks and Leisure Journal, 2008, 11 (4), pp. 29 - 33	en_US
dc.identifier.issn	1446-5604	en_US
dc.identifier.uri	http://hdl.handle.net/10453/10328
dc.description.abstract	This article explores the relationship between national parks, tourism, marketing and promotion, both conceptually and practically. It examines the structure and nature of the relationship between these areas. The implications of tourism, and particularly ecotourism's worldwide growth, have been significant for national parks, particularly in Australia, where national parks are a crucial asset for building a sustainable tourism industry. Australia has an image among international markets as a clean, green destination and some of our most important tourism icons (such as Uluru and the Great Barrier Reef ) are within national parks. In fact, almost half of all international tourists to Australia currently visit a national park during their trip (more if the Great Barrier Reef Marine Park is included). If the tourism industry is to meet its future potential, then it is essential that these important attractions are funded adequately, provide quality visitor experiences and are promoted appropriately.	en_US
dc.publisher	Parks and Leisure Australia	en_US
dc.relation.ispartof	Australasian Parks and Leisure Journal	en_US
dc.relation.isbasedon	10.1002/jtr.1989	en_US
dc.title	National Parks, Tourism and Marketing	en_US
dc.type	Journal Article
utslib.citation.volume	4	en_US
utslib.citation.volume	11	en_US
utslib.for	160402 Recreation, Leisure and Tourism Geography	en_US
utslib.for	1506 Tourism	en_US
dc.location.activity	Portland, USA
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/e-Press
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Management Discipline
utslib.copyright.status	open_access
pubs.consider-herdc	false	en_US
pubs.issue	4	en_US
pubs.volume	11	en_US

Abstract:

This article explores the relationship between national parks, tourism, marketing and promotion, both conceptually and practically. It examines the structure and nature of the relationship between these areas. The implications of tourism, and particularly ecotourism's worldwide growth, have been significant for national parks, particularly in Australia, where national parks are a crucial asset for building a sustainable tourism industry. Australia has an image among international markets as a clean, green destination and some of our most important tourism icons (such as Uluru and the Great Barrier Reef ) are within national parks. In fact, almost half of all international tourists to Australia currently visit a national park during their trip (more if the Great Barrier Reef Marine Park is included). If the tourism industry is to meet its future potential, then it is essential that these important attractions are funded adequately, provide quality visitor experiences and are promoted appropriately.

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http://hdl.handle.net/10453/10328