Behavior Informatics and Analytics: Let Behavior Talk

IEEE Computer Society
Publication Type:
Conference Proceeding
Proceedings of the 2008 IEEE International Conference on Data Mining Workshops, 2008, pp. 87 - 96
Issue Date:
Full metadata record
Files in This Item:
Filename Description SizeFormat
2008001498_Cao.pdf191.89 kBAdobe PDF
Behavior is increasingly recognized as a key component in business intelligence and problem-solving. Different from traditional behavior analysis, which mainly focus on implicit behavior and explicit business appearance as a result of business usage and customer demographics, this paper proposes the field of Behavior Informatics and Analytics (BIA), to support explicit behavior involvement through a conversion from transactional data to behavioral data, and further genuine analysis of native behavior patterns and impacts. BIA consists of key components including behavior modeling and representation, behavioral data construction, behavior impact modeling, behavior pattern analysis, and behavior presentation. BIA can greatly complement the existing means for combined, more informative and social patterns and solutions for critical problem-solving in areas such as dealing with customer-officer interaction, counterterrorism and monitoring online communities.
Please use this identifier to cite or link to this item: