Public relations in the interactive age: New practices, not just new media

Deakin University
Publication Type:
Journal Article
Asia Pacific Public Relations Journal, 2009, 10 pp. 1 - 16
Issue Date:
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An analysis of public relations practice through content analysis of 10 media spokesperson training programs, reporting evidence of a 'control paradigm' of communication, with focus on "control" and "managing" messages and the media, and lack of two-way interactive communication.
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