Influence of Source Credibility on Search for Information

Singh, S

Influence of Source Credibility on Search for Information

Singh, S

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Publisher:: Springer International Publishing
Publication Type:: Chapter
Citation:: Advances in Digital Marketing and eCommerce, 2020, pp. 149-152
Issue Date:: 2020

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Field	Value	Language
dc.contributor.author	Singh, S https://orcid.org/0000-0002-6996-0371
dc.date.accessioned	2021-02-15T21:10:37Z
dc.date.available	2021-02-15T21:10:37Z
dc.date.issued	2020
dc.identifier.citation	Advances in Digital Marketing and eCommerce, 2020, pp. 149-152
dc.identifier.isbn	9783030475949
dc.identifier.uri	http://hdl.handle.net/10453/146118
dc.description.abstract	The Internet is a prevalent source of product information for most consumers. To search for products consumer access information on manufacturer owned online information sources, social media and other third-party websites. However, fake content and information on social media and third party information websites is a growing problem and likely to influence credibility of the information source. This study seeks to examine the impact of source credibility on consumer’s search effort.
dc.format.extent	26
dc.language	en
dc.publisher	Springer International Publishing
dc.relation.ispartof	Advances in Digital Marketing and eCommerce
dc.relation.isbasedon	10.1007/978-3-030-47595-6_19
dc.rights	info:eu-repo/semantics/closedAccess
dc.title	Influence of Source Credibility on Search for Information
dc.type	Chapter
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
pubs.organisational-group	/University of Technology Sydney
utslib.copyright.status	closed_access	*
pubs.consider-herdc	false
dc.date.updated	2021-02-15T21:10:08Z
pubs.publication-status	Published

Abstract:

The Internet is a prevalent source of product information for most consumers. To search for products consumer access information on manufacturer owned online information sources, social media and other third-party websites. However, fake content and information on social media and third party information websites is a growing problem and likely to influence credibility of the information source. This study seeks to examine the impact of source credibility on consumer’s search effort.

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http://hdl.handle.net/10453/146118