Application of ecodesign strategies amongst Australian industrial design consultancies

LeNS (the Learning Network on Sustainability)
Publication Type:
Conference Proceeding
Sustainability in Design: Now! Challenges and Opportunities for Design Research, Education and Practice in the XXI Century. Proceedings of the LeNS Conference, Bangalore, India 29th September to 1st October 2010 (Volume II), 2010, pp. 1377 - 1387
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By promoting and applying ecologically sustainable design (ecodesign) strategies in the product planning stage, industrial designers can have significant influence on reducing the environmental impacts of products. Despite this potential, there remains little quantitative analysis of the awareness, application and influence of ecodesign praxis amongst industrial designers. This paper presents a comprehensive content analysis of the websites of 96 industrial design (ID) consultancies in Australia, probing for evidences of ecodesign application in each companys capability statement and project portfolios. Our study found that that less than half of consultancies visibly promote their ecodesign activities on websites.
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