The Integrated Pre-visit Communication Audit: A User Guide

CRC for Sustainable Tourism Pty Ltd
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2009, pp. 1 - 49
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As a result of the increasing influence of tourism, natural and protected area management continues to evolve from management primarily focused around on-site management and conservation to one that more broadly encompasses a greater range of holistic recreation and tourism experiences. In dealing with this evolution national parks and protected area managers are now required to balance on-site interpretation activities with previsit marketing and demand management activities.
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