Marketing Of Protected Areas As A Tool To Influence Visitors' Pre-Visit Decisions

Reid, M; Wearing, SL; Croy, G

Marketing Of Protected Areas As A Tool To Influence Visitors' Pre-Visit Decisions

Reid, M Wearing, SL

Croy, G

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Publisher:: CRC for Sustainable Tourism Pty Ltd
Publication Type:: Report
Citation:: 2008, pp. 1 - 86
Issue Date:: 2008-01

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Full metadata record

Field	Value	Language
dc.contributor.author	Reid, M	en_US
dc.contributor.author	Wearing, SL https://orcid.org/0000-0002-5158-059X	en_US
dc.contributor.author	Croy, G	en_US
dc.date.issued	2008-01	en_US
dc.identifier.citation	2008, pp. 1 - 86	en_US
dc.identifier.isbn	9781921658082	en_US
dc.identifier.uri	http://hdl.handle.net/10453/17704
dc.description.abstract	As the result of the increasing influence of tourism, natural and protected area management is evolving from one primarily focused around onsite management and conservation to one that more broadly encompasses a greater range of holistic recreation and tourism experiences. In dealing with this evolution, national parks and protected area managers are now required to balance onsite interpretation activities with marketing and demand management activities.	en_US
dc.publisher	CRC for Sustainable Tourism Pty Ltd	en_US
dc.title	Marketing Of Protected Areas As A Tool To Influence Visitors' Pre-Visit Decisions	en_US
dc.type	Report
utslib.location	Printed in Australian (Gold Coast, Queensland)	en_US
utslib.for	150606 Tourist Behaviour and Visitor Experience	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/e-Press
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Management Discipline
utslib.copyright.status	open_access
pubs.confidential	false	en_US
pubs.place-of-publication	Printed in Australian (Gold Coast, Queensland)	en_US

Abstract:

As the result of the increasing influence of tourism, natural and protected area management is evolving from one primarily focused around onsite management and conservation to one that more broadly encompasses a greater range of holistic recreation and tourism experiences. In dealing with this evolution, national parks and protected area managers are now required to balance onsite interpretation activities with marketing and demand management activities.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/17704