Aesthetics and hyper/aesthetics : rethinking the senses in contemporary media contexts

Swalwell, ML

Aesthetics and hyper/aesthetics : rethinking the senses in contemporary media contexts

Swalwell, ML

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Publication Type:: Thesis
Issue Date:: 2002

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Field	Value	Language
dc.contributor.author	Swalwell, ML
dc.date.accessioned	2007-07-02T05:10:01Z
dc.date.accessioned	2012-12-15T03:51:34Z
dc.date.available	2007-07-02T05:10:01Z
dc.date.available	2012-12-15T03:51:34Z
dc.date.issued	2002
dc.identifier.uri	http://hdl.handle.net/10453/20041
dc.description	University of Technology, Sydney. Faculty of Humanities and Social Sciences.
dc.description.abstract	This thesis addresses the escalation of interest in the senses, across a range of media technological contexts, dating from the mid 1990s. Much of this discourse has focussed on the experiential, particularly intense, multisensory experience of the present. As there are numerous discourses on the senses, technology and affect individually, my concern is to examine some of the intersections between these, in order to reconsider the contemporary significance of aesthetics in media contexts. I develop a ‘hyper/aesthetic’ approach to try to think about aesthetic relations with technology in a nuanced way, opening up a space from which to investigate a variety of relations with technology. Walter Benjamin’s work on the senses and modern technology is useful in this, as is that of two of his commentators, Susan BuckMorss and Miriam Hansen. In providing the outlines of a hyper/aesthetic approach in this thesis, I am, in particular, seeking to complexify understandings of audience reception and meaningmaking, to return some ambivalence to conceptions of the sensory encounter with technology. Hyper/aesthetics is a term that draws together ambivalence, doubling, virtuality, unfamiliarity, innervation, and moving beyond, all concepts that are relevant to the senses and subjectivity. In close readings of case studies drawn from the areas of advertising, computer gaming practices, and new media art, I argue that as well as critiquing their claims to newness, it is also important to attend to the ways in which particular relations with technology exceed or refuse the logic of instrumentality. In particular, these cases consider the emerging aesthetic experiences that technologies of computer gaming and new media art facilitate, and the new subjective possibilities that follow from each. Approaching these studies hyper/aesthetically enables me to go beyond other accounts in appreciating the more experimental character of some of these relations with technology. I particularly focus on the effects and affects generated by encounters with the unfamiliar, including that which is considered strange, ‘unnatural’ or ‘inhuman’, and critically appraise the significance of encounters such as these for the manner in which subjectivity is conceived.	en_AU
dc.format	Thesis (PhD)	en_AU
dc.language.iso	en	en_AU
dc.relation	https://opus.lib.uts.edu.au/bitstream/10453/20041/2/02whole.pdf
dc.relation.replaces	http://hdl.handle.net/2100/386
dc.rights	The author owns the copyright in this thesis including all reproduction and reuse rights for the work. The work may not be altered without the permission of the copyright owner. Attribution is essential when quoting or paraphrasing from this thesis.
dc.rights	info:eu-repo/semantics/openAccess
dc.rights	au.edu.uts.lib/ppc
dc.subject	Aesthetics.	en_AU
dc.subject	Senses.	en_AU
dc.subject	Technology.	en_AU
dc.title	Aesthetics and hyper/aesthetics : rethinking the senses in contemporary media contexts	en_AU
dc.type	Thesis
utslib.copyright.status	open_access

Abstract:

This thesis addresses the escalation of interest in the senses, across a range of media technological contexts, dating from the mid 1990s. Much of this discourse has focussed on the experiential, particularly intense, multisensory experience of the present. As there are numerous discourses on the senses, technology and affect individually, my concern is to examine some of the intersections between these, in order to reconsider the contemporary significance of aesthetics in media contexts. I develop a ‘hyper/aesthetic’ approach to try to think about aesthetic relations with technology in a nuanced way, opening up a space from which to investigate a variety of relations with technology. Walter Benjamin’s work on the senses and modern technology is useful in this, as is that of two of his commentators, Susan BuckMorss and Miriam Hansen. In providing the outlines of a hyper/aesthetic approach in this thesis, I am, in particular, seeking to complexify understandings of audience reception and meaningmaking, to return some ambivalence to conceptions of the sensory encounter with technology. Hyper/aesthetics is a term that draws together ambivalence, doubling, virtuality, unfamiliarity, innervation, and moving beyond, all concepts that are relevant to the senses and subjectivity. In close readings of case studies drawn from the areas of advertising, computer gaming practices, and new media art, I argue that as well as critiquing their claims to newness, it is also important to attend to the ways in which particular relations with technology exceed or refuse the logic of instrumentality. In particular, these cases consider the emerging aesthetic experiences that technologies of computer gaming and new media art facilitate, and the new subjective possibilities that follow from each. Approaching these studies hyper/aesthetically enables me to go beyond other accounts in appreciating the more experimental character of some of these relations with technology. I particularly focus on the effects and affects generated by encounters with the unfamiliar, including that which is considered strange, ‘unnatural’ or ‘inhuman’, and critically appraise the significance of encounters such as these for the manner in which subjectivity is conceived.

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http://hdl.handle.net/10453/20041