What factors make controversial advertising offensive? a preliminary study

Waller, DS

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Publisher:: ANZCA & University of Sydney
Publication Type:: Conference Proceeding
Citation:: Australian and New Zealand Communication Association International Conference 2004: "Making a Difference", 2004, pp. 1 - 10
Issue Date:: 2004-01

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Full metadata record

Field	Value	Language
dc.contributor.author	Waller, DS https://orcid.org/0000-0002-4016-4275	en_US
dc.contributor.editor	Dunn, A	en_US
dc.contributor.editor	Jacobs, J	en_US
dc.date	2004-07-07	en_US
dc.date.issued	2004-01	en_US
dc.identifier.citation	Australian and New Zealand Communication Association International Conference 2004: "Making a Difference", 2004, pp. 1 - 10	en_US
dc.identifier.isbn	1 86487 714 6	en_US
dc.identifier.uri	http://hdl.handle.net/10453/2233
dc.publisher	ANZCA & University of Sydney	en_US
dc.relation.ispartof	Australian and New Zealand Communication Association International Conference 2004: "Making a Difference"	en_US
dc.relation.ispartof	Australian and New Zealand Communication Association International Conference	en_US
dc.title	What factors make controversial advertising offensive? a preliminary study	en_US
dc.type	Conference Proceeding
utslib.location	Sydney, Australia	en_US
utslib.location.activity	Sydney, Australia	en_US
utslib.for	150502 Marketing Communications	en_US
utslib.for	150503 Marketing Management (incl. Strategy and Customer Relations)	en_US
dc.location.activity	Sydney, Australia	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.place-of-publication	Sydney, Australia	en_US
pubs.start-date	2004-07-07	en_US

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