Towards a Taxocomy of Brand Association Statements: The Ignorance of Measurement or a Measurement of Ignorance?

Bock, T Davis, T Freeman, LM Garlin, FV

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Publisher:: Massey University
Publication Type:: Conference Proceeding
Citation:: Proceedings of ANZMAC 2001: Bridging Marketing Theory and Practice, 2001, pp. 0 - 0
Issue Date:: 2001-01

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Field	Value	Language
dc.contributor.author	Bock, T	en_US
dc.contributor.author	Davis, T	en_US
dc.contributor.author	Freeman, LM	en_US
dc.contributor.author	Garlin, FV	en_US
dc.contributor.editor	Chetty, S	en_US
dc.contributor.editor	Collins, B	en_US
dc.date	2001-12-01	en_US
dc.date.issued	2001-01	en_US
dc.identifier.citation	Proceedings of ANZMAC 2001: Bridging Marketing Theory and Practice, 2001, pp. 0 - 0	en_US
dc.identifier.isbn	0473082063	en_US
dc.identifier.uri	http://hdl.handle.net/10453/3064
dc.publisher	Massey University	en_US
dc.relation.ispartof	Proceedings of ANZMAC 2001: Bridging Marketing Theory and Practice	en_US
dc.relation.ispartof	Australian and New Zealand Marketing Academy Conference	en_US
dc.title	Towards a Taxocomy of Brand Association Statements: The Ignorance of Measurement or a Measurement of Ignorance?	en_US
dc.type	Conference Proceeding
utslib.location	Auckland	en_US
utslib.location.activity	Auckland	en_US
utslib.for	150505 Marketing Research Methodology	en_US
dc.location.activity	Auckland	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.place-of-publication	Auckland	en_US
pubs.start-date	2001-12-01	en_US

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