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Issue Date
Title
Author(s)
2007-01
"Fuzzy-needs" based competitive sets: Structure and use
Burke, S
;
Thyne, M
;
Deans, KR
2006-01
Linking competitive positions, success requirements and capabilities
Burke, S
;
Ali, Y
;
van Dessel, M
2012-08-22
A neuroscientific approach to choice modeling: Electroencephalogram (EEG) and user preferences
Khushaba, RN
;
Kodagoda, S
;
Dissanayake, G
;
Greenacre, L
;
Burke, S
;
Louviere, J
2012-11-15
Choice modeling and the brain: A study on the Electroencephalogram (EEG) of preferences
Khushaba, RN
;
Greenacre, L
;
Kodagoda, S
;
Louviere, J
;
Burke, S
;
Dissanayake, G
2008-01
Market success requirements, capability requirements and positioning: A tool for identification and linking
Burke, S
2007-01
Readiness for competitive positioning: A managerial checklist
O'Rourke, A
;
Burke, S
;
Thyne, M
;
Deans, KR
2011-01
Competitive Positioning Strength: Market Measurement
Burke, S
2010-01
The impact of confidence in evaluating on discounting: A missing information context example
Burke, S
2006-01
Missing information and discounting: Exploration and extension
Burke, S
;
Ali, Y
;
van Dessel, M
2012-01
The impact of esoteric product specifications on choice
Wise, C
;
Burke, PF
;
Burke, S
;
anon
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Artificial Intelligence & Image P...
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