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Issue Date
Title
Author(s)
2013-01
Engaging Consumers Through Branded Smartphone Applications: A Study of Self-Congruenvy and Customer Brand Engagement
Thomson, A
;
Rao-Hill, S
;
Carrillat, F
;
Brodie, R
2012
The Moderating Impact of Cognitive Complexity and Need for Cognition on the “Match-up” Effect in Celebrity Endorsement
Carrillat, F
;
Legoux, R
;
Beaupré, A
2008-01
The effectiveness of art venue sponsorship: An attribution perspective
Carrillat, F
;
d'Astous, A
;
Colbert, F
2013-01-01
The relational benefits of personalized communications in an online environment
Dantas, DC
;
Carrillat, F
2017-03-01
The effectiveness of warning labels for consumers: A meta-analytic investigation into their underlying process and contingencies
Purmehdi, M
;
Legoux, R
;
Carrillat, F
;
Senecal, S
2022-09-20
The Wellbeing Implications of Maximizing: A Conceptual Framework and Meta-Analysis
Belli, A
;
Carrillat, F
;
Zlatevska, N
;
Cowley, E
2021-01-01
Getting some of that personality: There is an app for that!
Rao Hill, S
;
Carrillat, F
2022
Slicing vs. Chunking Product-Harm Crisis: Antecedents and Firm Performance Implications
Carrillat, F
;
Michayluk, D
;
Pupovac, L
2008-01
Can sponsorships go the distance? The role of psychological construal level in understanding sponsorships effectiveness
Carrillat, F
;
Legoux, R
;
Kehoe, WJ
;
Whitten, LK
2012
Comprendre les consommateurs pour un marketing efficace
Carrillat, F
;
Lehu, J-M
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Marketing
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15 Commerce, Management, Tourism ...
1
1505 Marketing
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1505 Marketing, 1701 Psychology
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Business & Management
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2020 - 2022
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2010 - 2019
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2008 - 2009
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