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2017-03-01
The financial brand value chain: How brand investments contribute to the financial health of firms
Fischer, M
;
Himme, A
2014-01-01
Empirical generalizations of demand and supply dynamics for movies
Clement, M
;
Wu, S
;
Fischer, M
2013-01
The role of culture for pricing luxury fashion brands
Hornig, T
;
Fischer, M
;
Schollmeyer, T
2015-01-01
Skimming or penetration? Strategic dynamic pricing for new products
Spann, M
;
Fischer, M
;
Tellis, GJ
2014-01
Marketing Spending Models
Fischer, M
;
Min, D
;
Eliashberg, J
;
Stremersch, S
2010-02
Patient- or Physician-Oriented Marketing: What Drives Primary Demand for Prescription Drugs?
Fischer, M
;
Albers, S
2010-10-01
How important are brands? A cross category cross-country study
Fischer, M
;
Volckner, F
;
Sattler, H
2010-01
A Method to Measure the Financial Value of Dormant Brands
Fischer, M
;
Schollmeyer, T
2014-01-01
Drivers of the cost of capital: The joint role of non-financial metrics
Himme, A
;
Fischer, M
2010-01-01
Drivers of peak sales for pharmaceutical brands
Fischer, M
;
Leeflang, PSH
;
Verhoef, PC
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1505 Marketing, 1506 Tourism
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