OPUS at UTS: Search - Open Publications of UTS Scholars

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Issue Date	Title	Author(s)
Jan-2002	Channel partner decision making and effort: does culture matter?	Gudergan, S; Batt, PJ
Jan-2004	The effects of customer club attributes on club performance	Cox, DJ; Gudergan, S; -
Jan-2004	Rethinking the structural factors in inter-organisational marketing settings: empirical conclusions	Bucic, T; Gudergan, S; -
Jan-2003	Linkages between negotiation styles and antecedents of partnership performance in cross-border relationships	Gudergan, S; Schultz, CJ; Rahtz, DR; Speece, M
Jan-2003	Product innovation and developement in strategic alliances	Bucic, T; Gudergan, S; Kehoe, WJ; Whitten, LK
Jan-2004	Formative versus reflective measurement implications for explaining innovation in marketing partnerships.	Bucic, T; Gudergan, S; Wiley, J; Thirkell, P
Jan-2002	A prospect-agency-theoretic perpective on salesforce remuneration	Gudergan, S; Farhangmehr, M
Jan-2002	A conceptual framework of negotiation choice and performance in business partnerships	Gudergan, S; Viney, H
Jan-2003	Managing innovation in marketing partnerships	Bucic, T; Gudergan, S; Kennedy, R
Jan-2008	Managing Service Staff as an Organizational Resource: Implications for Customer Service Provision	Gudergan, S; Beatson, A; Lings, IN

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