OPUS at UTS: Search - Open Publications of UTS Scholars

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Issue Date	Title	Author(s)
2013-06-01	Performance implications of deploying marketing analytics	Germann, F; Lilien, GL; Rangaswamy, A
2014-05-01	Cross-selling performance in complex selling contexts: An examination of supervisory- and compensation-based controls	Schmitz, C; Lee, YC; Lilien, GL
2014-01-01	Do Retailers Benefit from Deploying Customer Analytics?	Germann, F; Lilien, GL; Fiedler, L; Kraus, M
2011-05-01	Should firms spend more on research and development and advertising during recessions?	Srinivasan, R; Lilien, GL; Sridhar, S
2011-07-01	Bridging the academic-practitioner divide in marketing decision models	Lilien, GL
2018-01-01	Design orientation and new product performance	Srinivasan, R; Lilien, GL
2013-01-01	The sales lead black hole: On sales reps' follow-up of marketing leads	Sabnis, G; Chatterjee, SC; Grewal, R; Lilien, GL
2012-01-01	Trade shows in the business marketing communications mix	Gopalakrishna, S; Lilien, GL
2013-01-01	Effective marketing science applications: Insights from the ISMS-MSI practice prize finalist papers and projects	Lilien, GL; Roberts, JH; Shankar, V
2012-01-01	Business-to-business marketing: Looking back, looking forward	Grewal, R; Lilien, GL

Results 1-10 of 16 (Search time: 0.029 seconds).

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