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Issue DateTitleAuthor(s)
2016-12-01A Model for Inferring Market Preferences from Online Retail Product Information MatricesGilbride, TJ; Currim, IS; Mintz, O; Siddarth, S
2017-02-01Evaluation Set Size and Purchase: Evidence from a Product Search EngineChoudhary, V; Currim, I; Dewan, S; Jeliazkov, I; Mintz, O; Turner, J
2015-01-01When does metric use matter less?: How firm and managerial characteristics moderate the relationship between metric use and marketing mix performanceMintz, O; Currim, IS
2019-01-01Managerial metric use in marketing decisions across 16 countries: A cultural perspectiveMintz, O; Currim, IS; Steenkamp, JBEM; de Jong, M
2019-10-30Drowning in Metrics: How Managers Select and Trade-Off Metrics for Making Marketing Budgetary DecisionsMintz, O; Bart, Y; Lenk, P; Reibstein, D
2015-01-01Information Accessed or Information Available? The Impact on Consumer Preferences Inferred at a Durable Product E-commerce WebsiteCurrim, IS; Mintz, O; Siddarth, S
2021-01-29How Influencers, Celebrities, and FOMO Can Win Over Vaccine SkepticsMintz, O
2020-06-16Your Customers Have Changed. Here's How to Engage Them AgainDeshpandé, R; Mintz, O; Currim, I
2020-05-29Australia re-opens: Seven ways to increase the likelihood customers will return to your storeMintz, O
2021-06-283 Tactics to Overcome COVID-19 Vaccine HesitancyDeshpandé, R; Mintz, O; Currim, I
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