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Title
Author(s)
2019-09-02
Celebrity endorsement in the world of luxury fashion–when controversy can be beneficial
Carrillat, FA
;
O’Rourke, AM
;
Plourde, C
2022-01-01
40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis
Belli, A
;
O’Rourke, AM
;
Carrillat, FA
;
Pupovac, L
;
Melnyk, V
;
Napolova, E
2022-01-01
Is brand differentiation necessary for success? The role of purchase goal and confidence in the brand’s position
O’Rourke, AM
;
Carrillat, FA
;
Wang, PZ
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Carrillat, FA
1
Belli, A
1
Melnyk, V
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Napolova, E
1
Plourde, C
1
Pupovac, L
1
Wang, PZ
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1
1503 Business and Management, 150...
1
1503 Business and Management, 150...
1
Marketing
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2022
1
2019
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Journal Article
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Closed Access