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Issue DateTitleAuthor(s)
2004-01What factors make controversial advertising offensive? a preliminary studyWaller, DS; Dunn, A; Jacobs, J
2018-10-08Opera costumes and the value of object biographiesWaller, HJ; Waller, DS
2006-01-23Identifying likeable attributes: A qualitative study of television advertisements in AsiaFam, KS; Waller, DS
2004-01Making oral presentations: some practical guidelines and suggestions.Polonsky, M; Waller, DS
2012-01Advertising cosmetics and a backlash from regulators: An analysis of blog commentsWaller, DS; Anyanwu, C; Green, K; Sykes, J
2007-01Reducing offensiveness of advertising for controversial products: an empirical study of three generations in ChinaFam, KS; Waller, DS; Yang, Z; Heath, R; Neijens, P; Smit, E
2008-01Brand awareness of new technology in the introduction stage: A study of Blu-Ray vs HD-DVD formatWaller, DS; Wang, PZ; Oppewal, H; Morrison, MD; Spanjaard, D; Denize, S; Sharma, N
2006-01Consumer characteristics and decision states: a study of new product purchase intentionWang, PZ; Morrison, MD; Oppewal, H; Waller, DS; Ali, Y; van Dessel, M
2010-01Preference stability: Modelling how consumer preferences shift after receiving new product informationOppewal, H; Morrison, MD; Wang, PZ; Waller, DS; Hess, S; Daly, A
2012-03-01Buy, boycott or blog: Exploring online consumer power to share, discuss and distribute controversial advertising messagesKerr, G; Mortimera, K; Dickinson, S; Waller, DS
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