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Issue DateTitleAuthor(s)
2011-01The mediating effect of endogenous creativity on knowledge exploitation and firm performance in an emerging economyWang, KY; Wang, PZ; Agarwal, R; EREN, E; AKDEMIR, A; ERDIL, O
2009-01When the Real World Problem is Extremely Complex, How do We Overcome Excessive Cognitive Load When Mirroring Intensive and Intricate Conditions in Research?Fine, B; Bray, D; Wang, PZ; Menictas, C; NA
2003-01Archetypal analysis: a new way to segment markets based on extreme individualsLi, S; Wang, PZ; Louviere, JJ; Carson, R; Kennedy, R
2004-01-01Assessing motivations for sports volunteerismWang, PZ; Kahn, BE; Luce, MF
2004-01A conceptual model of consumer decision states using information acceleration.Oppewal, H; Morrison, MD; Rungie, C; Waller, DS; Wang, PZ; Louviere, JJ; Devinney, TM; Wiley, J; Thirkell, P
2014-12-01Using Best-Worst Scaling Method to Examine Consumers' Value PreferencesParvin, S; Wang, PZ; Rundle-Thiele, S; Kubacki, K; Arli, D
2015-01-01Best–worst scaling: A new method for advertisement evaluationMassey, GR; Wang, PZ; Waller, DS; Lanasier, EV
2009-01How preferences change after receiving new product information in an experimental choice taskOppewal, H; Morrison, MD; Wang, PZ; Waller, DS; Tojib, D
2008-01Media Choice for Information Search to Purchase a New TechnologyWaller, DS; Wang, PZ; Morrison, MD; Oppewal, H; Tebbutt, J
2005-01Marketing strategy and business performance: The case of small firms in ChinaTang, Y; Wang, PZ; Zhang, Y; Purchase, S
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