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Issue DateTitleAuthor(s)
Jan-2013Marketing to Different Asian Communities: The Importance of Culture for Framing Advertising Messages, and for Purchase IntentMassey, GR; Waller, DS; Wang, PZ; Lanasier, EV
1-Jan-2015Best–worst scaling: A new method for advertisement evaluationMassey, GR; Wang, PZ; Waller, DS; Lanasier, EV
Jan-2005An integrative framework for measuring the extent to which organizational variables influence the success of process improvement programmesLok, P; Hung, R; Walsh, P; Wang, PZ; Crawford, JD
Jan-2007Information Acceleration Effects on New Product Purchase Intention: The Case of Blu-Ray DVD RecordersWaller, DS; Wang, PZ; Oppewal, H; Morrison, MD; Thyne, M; Deans, K; Gnoth, J
1-Dec-2007Comparing Structural Equation Models with Discrete Choice Experiments for Modelling Brand Equity and Predicting Brand ChoicesWang, PZ; Menictas, C; Louviere, JJ
Jan-2008Brand awareness of new technology in the introduction stage: A study of Blu-Ray vs HD-DVD formatWaller, DS; Wang, PZ; Oppewal, H; Morrison, MD; Spanjaard, D; Denize, S; Sharma, N
1-Feb-2012Assessing the validity of brand equity constructsMenictas, C; Wang, PZ; Louviere, JJ
Jan-2011Assessing the Acquiescence Bias of Online Research DataWang, PZ; Menictas, C; Fine, B; MacCarthy, M; Sanders, D
Jan-2009How preferences change after receiving new product information in an experimental choice taskOppewal, H; Morrison, MD; Wang, PZ; Waller, DS; Tojib, D
Jan-2009When the Real World Problem is Extremely Complex, How do We Overcome Excessive Cognitive Load When Mirroring Intensive and Intricate Conditions in Research?Fine, B; Bray, D; Wang, PZ; Menictas, C; NA
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