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Issue DateTitleAuthor(s)
2007-01Testing the Erdem and Swait Brand Equity Framework Using Latent Class Structural Equation ModellingWang, PZ; Menictas, C; Louviere, JJ; Thyne, M; Deans, K; Gnoth, J
2008-01Brand awareness of new technology in the introduction stage: A study of Blu-Ray vs HD-DVD formatWaller, DS; Wang, PZ; Oppewal, H; Morrison, MD; Spanjaard, D; Denize, S; Sharma, N
2006-01Consumer characteristics and decision states: a study of new product purchase intentionWang, PZ; Morrison, MD; Oppewal, H; Waller, DS; Ali, Y; van Dessel, M
2010-01Preference stability: Modelling how consumer preferences shift after receiving new product informationOppewal, H; Morrison, MD; Wang, PZ; Waller, DS; Hess, S; Daly, A
2012-02-01Assessing the validity of brand equity constructsMenictas, C; Wang, PZ; Louviere, JJ
2004-01Decision states and information accelerationRungie, C; Morrison, MD; Waller, DS; Wang, PZ; Louviere, JJ; Oppewal, H; Devinney, TM; Coltman, T; Wiley, J; Thirkell, P
2010-01Assessing the validity of brand equity constructs: A comparison of two approachesMenictas, C; Wang, PZ; Louviere, JJ; Ballantine, P; Finsterwalder, J
2014-12-01Assessing Best-Worst Scaling in Consumer Value ResearchParvin, S; Wang, PZ; Rundle-Thiele, S; Kubacki, K; Arli, D
2004-01Preference formation in choice experiments (CE): task awareness and learning in the cognitive process.Bateman, I; Day, B; Dupont, DP; Georgiou, S; Louviere, JJ; Morimoto, S; Wang, PZ; -
2017-01-01Assessing two consumer behavioural intention models in a service environmentParvin, S; Wang, PZ; Uddin, J
Results 1-10 of 35 (Search time: 0.32 seconds).