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Issue DateTitleAuthor(s)
2011-01The mediating effect of endogenous creativity on knowledge exploitation and firm performance in an emerging economyWang, KY; Wang, PZ; Agarwal, R; EREN, E; AKDEMIR, A; ERDIL, O
2009-01When the Real World Problem is Extremely Complex, How do We Overcome Excessive Cognitive Load When Mirroring Intensive and Intricate Conditions in Research?Fine, B; Bray, D; Wang, PZ; Menictas, C; NA
2003-01Archetypal analysis: a new way to segment markets based on extreme individualsLi, S; Wang, PZ; Louviere, JJ; Carson, R; Kennedy, R
2009-01How preferences change after receiving new product information in an experimental choice taskOppewal, H; Morrison, MD; Wang, PZ; Waller, DS; Tojib, D
2008-01Media Choice for Information Search to Purchase a New TechnologyWaller, DS; Wang, PZ; Morrison, MD; Oppewal, H; Tebbutt, J
2004-01Decision states for purchasing a DVD player: a preliminary studyWaller, DS; Wang, PZ; Oppewal, H; Morrison, MD; Rungie, C; Louviere, JJ; Devinney, TM; Wiley, J; Thirkell, P
2010-01Detecting attribute by covariate interactions in discrete choice modelKwak, K; Wang, PZ; Louviere, JJ; Ballantine, P; Finsterwalder, J
2011-01Assessing the Acquiescence Bias of Online Research DataWang, PZ; Menictas, C; Fine, B; MacCarthy, M; Sanders, D
2005-01Comparing choice models across decision states: some preliminary resultsMorrison, MD; Wang, PZ; Oppewal, H; Waller, DS; Purchase, S
2019-01-01Conceptualizing and modeling interpersonal trust in exchange relationships: The effects of incomplete model specificationMassey, GR; Wang, PZ; Kyngdon, AS
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