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Results 1-6 of 6 (Search time: 0.132 seconds).
|1-Jan-2014||Guilty by Association: The Perils of Celebrity Endorsement for Endorsed Brands and their Direct Competitors||Carrillat, FA; d'Astous, A; Christianis, H|
|1-Jan-2014||Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal||Carrillat, FA; d'Astous, A|
|1-Nov-2013||The sponsor-event geographical match as a dimension of event-sponsor fit: An investigation in Europe and North America||Carrillat, FA; d'Astous, A; Davoine, V|
|Jan-2008||The effectiveness of art venue sponsorship: An attribution perspective||Carrillat, F; d'Astous, A; Colbert, F|
|1-Mar-2012||The sponsorship-advertising interface: Is less better for sponsors?||Carrillat, FA; d'Astous, A|
|25-Mar-2013||For better, for worse? What to do when celebrity endorsements go bad||Carrillat, FA; d'Astous, A; Lazure, J|