OPUS at UTS: Search - Open Publications of UTS Scholars

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Issue Date	Title	Author(s)
2017-03-01	The financial brand value chain: How brand investments contribute to the financial health of firms	Fischer, M; Himme, A
2011-06-01	The Impact of Store-Price Signals on Consumer Search and Store Evaluation	Ho, H; Ganesan, S; Oppewal, H
2013-06-01	Performance implications of deploying marketing analytics	Germann, F; Lilien, GL; Rangaswamy, A
2013-03-25	For better, for worse? What to do when celebrity endorsements go bad	Carrillat, FA; d'Astous, A; Lazure, J
2008-01-01	The impact of internet banking on business-customer relationships (are you being self-served?)	Johns, R; Perrott, B
2014-01-01	Empirical generalizations of demand and supply dynamics for movies	Clement, M; Wu, S; Fischer, M
2006-07-03	The knowledge-creating role of the internet in international business: Evidence from vietnam	Nguyen, TD; Barrett, NJ
2013-01-01	Recycling gone bad: When the option to recycle increases resource consumption	Catlin, JR; Wang, Y
2010-09-01	Investment decisions for retirement savings	Bateman, H; Louviere, J; Thorp, S; Islam, T; Satchell, S
2015-01-01	Performance implications of marketing exploitation and exploration: Moderating role of supplier collaboration	Ho, H; Lu, R

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