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2017-03-01
The financial brand value chain: How brand investments contribute to the financial health of firms
Fischer, M
;
Himme, A
2014-01-01
Empirical generalizations of demand and supply dynamics for movies
Clement, M
;
Wu, S
;
Fischer, M
2013-01
The role of culture for pricing luxury fashion brands
Hornig, T
;
Fischer, M
;
Schollmeyer, T
2015-01-01
Skimming or penetration? Strategic dynamic pricing for new products
Spann, M
;
Fischer, M
;
Tellis, GJ
2014-01
Marketing Spending Models
Fischer, M
;
Min, D
;
Eliashberg, J
;
Stremersch, S
2010-02
Patient- or Physician-Oriented Marketing: What Drives Primary Demand for Prescription Drugs?
Fischer, M
;
Albers, S
2010-01
A Method to Measure the Financial Value of Dormant Brands
Fischer, M
;
Schollmeyer, T
2014-01-01
Drivers of the cost of capital: The joint role of non-financial metrics
Himme, A
;
Fischer, M
2015-01
Drivers of B2B brand strength - Insights from an international study across industries
Lennartz, E
;
Fischer, M
;
Krafft, M
;
Peters, K
;
Wagenhofer, A
2011-07-01
Practice prize winner: Dynamic marketing budget allocation across countries, products, and marketing activities
Fischer, M
;
Albers, S
;
Wagner, N
;
Frie, M
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Marketing
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Operations Research
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