OPUS at UTS: Search - Open Publications of UTS Scholars

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Issue Date	Title	Author(s)
Jan-2014	Marketing Spending Models	Fischer, M; Min, D; Eliashberg, J; Stremersch, S
1-Jan-2011	Managing global brand investments at DHL	Fischer, M; Giehl, W; Freundt, T
Jan-2012	Dynamically allocating the marketing budget: How to leverage profits across markets, products and markting activities	Fischer, M; Albers, S; Wagner, N; Frie, M
1-Jul-2011	Practice prize winner: Dynamic marketing budget allocation across countries, products, and marketing activities	Fischer, M; Albers, S; Wagner, N; Frie, M
Jan-2015	Drivers of B2B brand strength - Insights from an international study across industries	Lennartz, E; Fischer, M; Krafft, M; Peters, K; Wagenhofer, A
1-Jan-2010	Drivers of peak sales for pharmaceutical brands	Fischer, M; Leeflang, PSH; Verhoef, PC
Jan-2010	A Method to Measure the Financial Value of Dormant Brands	Fischer, M; Schollmeyer, T
Jan-2013	The role of culture for pricing luxury fashion brands	Hornig, T; Fischer, M; Schollmeyer, T
1-Jan-2014	Drivers of the cost of capital: The joint role of non-financial metrics	Himme, A; Fischer, M
Feb-2010	Patient- or Physician-Oriented Marketing: What Drives Primary Demand for Prescription Drugs?	Fischer, M; Albers, S

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