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Issue Date	Title	Author(s)
2017-03-01	The financial brand value chain: How brand investments contribute to the financial health of firms	Fischer, M; Himme, A
2014-01-01	Empirical generalizations of demand and supply dynamics for movies	Clement, M; Wu, S; Fischer, M
2013-01	The role of culture for pricing luxury fashion brands	Hornig, T; Fischer, M; Schollmeyer, T
2015-01-01	Skimming or penetration? Strategic dynamic pricing for new products	Spann, M; Fischer, M; Tellis, GJ
2014-01	Marketing Spending Models	Fischer, M; Min, D; Eliashberg, J; Stremersch, S
2010-02	Patient- or Physician-Oriented Marketing: What Drives Primary Demand for Prescription Drugs?	Fischer, M; Albers, S
2010-01	A Method to Measure the Financial Value of Dormant Brands	Fischer, M; Schollmeyer, T
2014-01-01	Drivers of the cost of capital: The joint role of non-financial metrics	Himme, A; Fischer, M
2015-01	Drivers of B2B brand strength - Insights from an international study across industries	Lennartz, E; Fischer, M; Krafft, M; Peters, K; Wagenhofer, A
2011-07-01	Practice prize winner: Dynamic marketing budget allocation across countries, products, and marketing activities	Fischer, M; Albers, S; Wagner, N; Frie, M

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