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|Jan-2004||Negotiation style measurement scale development and testing.||Gudergan, S; Mathies, C; Kyngdon, A; Kozicki, S; Wiley, J; Thirkell, P|
|Jan-2005||Demand effects of customer centric marketing and revenue management||Mathies, C; Gudergan, S; Purchase, S|
|Jan-2011||The role of fairness in modelling customer choice||Mathies, C; Gudergan, S|
|Jan-2006||Yield management and recognition programs - how do they influence travellers' choices?||Mathies, C; Louviere, JJ; Gudergan, S; Avlonitis, GJ; Papavassiliou, N; Papastathopoulou, P|
|Jan-2007||Revenue Management and Customer Centric Marketing - How Do They Influence Travellers' Choices?||Mathies, C; Gudergan, S|
|Jan-2007||Do Loyalty Program Membership and Status Levels affect Service Customers' Choices?||Mathies, C; Gudergan, S; Thyne, M; Deans, K; Gnoth, J|