OPUS at UTS: Search - Open Publications of UTS Scholars

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Issue Date	Title	Author(s)
2019-10-07	Signaling effects and the role of culture: movies in international auxiliary channels	Sinha, A; Gu, H; Kim, N; Emile, R
2017-05-01	Improving the effectiveness of market-oriented organisation: Empirical evidence from an emerging economy	Bucic, T; Ngo, LV; Sinha, A
2011-08-01	Understanding preferences for motion pictures	Gazley, A; Clark, G; Sinha, A
2016-04-01	A meta-analysis of extremeness aversion	Neumann, N; Böckenholt, U; Sinha, A
2019-01-01	Effective sense-and-respond strategies: Mediating roles of exploratory and exploitative innovation	Ngo, LV; Bucic, T; Sinha, A; Lu, VN
2011-03	Practical pricing: Translating pricing theory into sustainable profit improvement	Sinha, A
2016-02-01	Toward a theory of marketing law transgressions	Gazley, A; Sinha, A; Rod, M
2012-05-01	Retail revenue optimization: The past, the present and the future	Sinha, A; Sahgal, A
2016-07-01	When it pays to wait: Optimizing release timing decisions for secondary channels in the film industry	Ahmed, S; Sinha, A
2000	Measuring Customer Based Brand Equity: A New Survey Based Methodology using Hierarchical Bayesian Methodology	Sinha, A; Leszcsyc, P

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