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Issue Date
Title
Author(s)
2007-01
Testing the Erdem and Swait Brand Equity Framework Using Latent Class Structural Equation Modelling
Wang, PZ
;
Menictas, C
;
Louviere, JJ
;
Thyne, M
;
Deans, K
;
Gnoth, J
2008-01
Brand awareness of new technology in the introduction stage: A study of Blu-Ray vs HD-DVD format
Waller, DS
;
Wang, PZ
;
Oppewal, H
;
Morrison, MD
;
Spanjaard, D
;
Denize, S
;
Sharma, N
2006-01
Consumer characteristics and decision states: a study of new product purchase intention
Wang, PZ
;
Morrison, MD
;
Oppewal, H
;
Waller, DS
;
Ali, Y
;
van Dessel, M
2010-01
Preference stability: Modelling how consumer preferences shift after receiving new product information
Oppewal, H
;
Morrison, MD
;
Wang, PZ
;
Waller, DS
;
Hess, S
;
Daly, A
2012-02-01
Assessing the validity of brand equity constructs
Menictas, C
;
Wang, PZ
;
Louviere, JJ
2010-01
Assessing the validity of brand equity constructs: A comparison of two approaches
Menictas, C
;
Wang, PZ
;
Louviere, JJ
;
Ballantine, P
;
Finsterwalder, J
2014-12-01
Assessing Best-Worst Scaling in Consumer Value Research
Parvin, S
;
Wang, PZ
;
Rundle-Thiele, S
;
Kubacki, K
;
Arli, D
2004-01
Preference formation in choice experiments (CE): task awareness and learning in the cognitive process.
Bateman, I
;
Day, B
;
Dupont, DP
;
Georgiou, S
;
Louviere, JJ
;
Morimoto, S
;
Wang, PZ
;
-
2017-01-01
Assessing two consumer behavioural intention models in a service environment
Parvin, S
;
Wang, PZ
;
Uddin, J
2011-01
The mediating effect of endogenous creativity on knowledge exploitation and firm performance in an emerging economy
Wang, KY
;
Wang, PZ
;
Agarwal, R
;
EREN, E
;
AKDEMIR, A
;
ERDIL, O
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Lanasier, EV
2
Massey, GR
2
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Subject
2
Marketing
Date issued
10
2010 - 2017
16
2003 - 2009
Has File(s)
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Type
12
Conference Proceeding
2
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Copyright Status
9
open_access
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