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Issue Date	Title	Author(s)
2007-01	Information Acceleration Effects on New Product Purchase Intention: The Case of Blu-Ray DVD Recorders	Waller, DS; Wang, PZ; Oppewal, H; Morrison, MD; Thyne, M; Deans, K; Gnoth, J
2006-08-01	Measuring consumer vanity: A cross-cultural validation	Wang, PZ; Waller, DS
2004-01-01	Assessing motivations for sports volunteerism	Wang, PZ; Kahn, BE; Luce, MF
2006-01	Forms of market orientation and business performance in China	Tang, Y; Wang, PZ; Tse, S; Ali, Y; van Dessel, M
2005-01	Marketing strategy and business performance: The case of small firms in China	Tang, Y; Wang, PZ; Zhang, Y; Purchase, S
2003-01	Assessing consumer vanity in Australia and China	Wang, PZ; Kennedy, R
2007-12-01	Comparing Structural Equation Models with Discrete Choice Experiments for Modelling Brand Equity and Predicting Brand Choices	Wang, PZ; Menictas, C; Louviere, JJ
2013-01	Marketing to Different Asian Communities: The Importance of Culture for Framing Advertising Messages, and for Purchase Intent	Massey, GR; Waller, DS; Wang, PZ; Lanasier, EV
2014-12-01	Using Best-Worst Scaling Method to Examine Consumers' Value Preferences	Parvin, S; Wang, PZ; Rundle-Thiele, S; Kubacki, K; Arli, D
2015-01-01	Best–worst scaling: A new method for advertisement evaluation	Massey, GR; Wang, PZ; Waller, DS; Lanasier, EV

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