OPUS at UTS: Search - Open Publications of UTS Scholars

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Issue Date	Title	Author(s)
2007-01	Testing the Erdem and Swait Brand Equity Framework Using Latent Class Structural Equation Modelling	Wang, PZ; Menictas, C; Louviere, JJ; Thyne, M; Deans, K; Gnoth, J
2008-01	Brand awareness of new technology in the introduction stage: A study of Blu-Ray vs HD-DVD format	Waller, DS; Wang, PZ; Oppewal, H; Morrison, MD; Spanjaard, D; Denize, S; Sharma, N
2006-01	Consumer characteristics and decision states: a study of new product purchase intention	Wang, PZ; Morrison, MD; Oppewal, H; Waller, DS; Ali, Y; van Dessel, M
2010-01	Preference stability: Modelling how consumer preferences shift after receiving new product information	Oppewal, H; Morrison, MD; Wang, PZ; Waller, DS; Hess, S; Daly, A
2012-02-01	Assessing the validity of brand equity constructs	Menictas, C; Wang, PZ; Louviere, JJ
2010-01	Assessing the validity of brand equity constructs: A comparison of two approaches	Menictas, C; Wang, PZ; Louviere, JJ; Ballantine, P; Finsterwalder, J
2014-12-01	Assessing Best-Worst Scaling in Consumer Value Research	Parvin, S; Wang, PZ; Rundle-Thiele, S; Kubacki, K; Arli, D
2004-01	Preference formation in choice experiments (CE): task awareness and learning in the cognitive process.	Bateman, I; Day, B; Dupont, DP; Georgiou, S; Louviere, JJ; Morimoto, S; Wang, PZ; -
2017-01-01	Assessing two consumer behavioural intention models in a service environment	Parvin, S; Wang, PZ; Uddin, J
2011-01	The mediating effect of endogenous creativity on knowledge exploitation and firm performance in an emerging economy	Wang, KY; Wang, PZ; Agarwal, R; EREN, E; AKDEMIR, A; ERDIL, O

Results 1-10 of 26 (Search time: 0.191 seconds).

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