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2012-10-01
Social Media Communication in Organizations: The Challenges of Balancing Openness, Strategy, and Management
Macnamara, J
;
Zerfass, A
2017-11-24
Asia-Pacific Communication Monitor 2017/18: Strategic Challenges, Social Media and Professional Competencies – Results of a Survey in 22 Countries
Macnamara, JR
;
Lwin, MO
;
Adi, A
;
Zerfass, A
2018-06-01
PR and Communication Management in Asia-Pacific: Trends, Growth and Gaps
Macnamara, JR
;
Zerfass, A
;
Lwin, M
;
Adi, A
2016-09-01
'PESO' media strategy shifts to 'SOEP': Opportunities and ethical dilemmas
Macnamara, J
;
Lwin, M
;
Adi, A
;
Zerfass, A
2017-09-05
Evaluation stasis continues in PR and corporate communication: Asia Pacific insights into causes
Macnamara, JR
;
Zerfass, A
2018-12-01
Capabilities of PR professionals for key activities lag: Asia-Pacific study shows theory and practice gaps
Macnamara, J
;
Zerfass, A
;
Adi, A
;
Lwin, MO
2019-11-01
Reviewing the ‘march to standards’ in public relations: a comparative analysis of four seminal measurement and evaluation initiatives
Buhmann, A
;
Macnamara, J
;
Zerfass, A
2021-12-01
Communication practice trends in Asia-Pacific: Focus on new technologies, but concerns about trust and ethics
Macnamara, J
;
lwin, MO
;
Hung-Baesecke, F
;
Zerfass, A
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Communication & Media Studies
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