Effective design of products/services: An approach based on integration of marketing and operations management decisions

Verma, R Thompson, GM Moore, WL Louviere, JJ

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Field	Value	Language
dc.contributor.author	Verma, R	en_US
dc.contributor.author	Thompson, GM	en_US
dc.contributor.author	Moore, WL	en_US
dc.contributor.author	Louviere, JJ	en_US
dc.date.issued	2001-12-01	en_US
dc.identifier.citation	DECISION SCIENCES, 2001, 32 (1), pp. 165 - 193 (29)	en_US
dc.identifier.issn	0011-7315	en_US
dc.identifier.uri	http://hdl.handle.net/10453/3993
dc.language	English	en_US
dc.publisher	DECISION SCIENCES INST, GEORGIA STATE UNIV	en_US
dc.relation.ispartof	DECISION SCIENCES	en_US
dc.relation.isbasedon	10.1111/j.1540-5915.2001.tb00957.x	en_US
dc.subject.classification	Business & Management	en_US
dc.title	Effective design of products/services: An approach based on integration of marketing and operations management decisions	en_US
dc.type	Journal Article
utslib.citation.volume	1	en_US
utslib.citation.volume	32	en_US
utslib.for	150505 Marketing Research Methodology	en_US
utslib.for	140302 Econometric and Statistical Methods	en_US
utslib.for	1503 Business and Management	en_US
utslib.for	1504 Commercial Services	en_US
utslib.for	1505 Marketing	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Strength - CENSOC - Study of Choice
utslib.copyright.status	closed_access
pubs.issue	1	en_US
pubs.publication-status	Published	en_US
pubs.volume	32	en_US

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