OPUS at UTS: Search - Open Publications of UTS Scholars

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Issue Date	Title	Author(s)
2021-08-01	Social Media Influencers in CSR Endorsement: The Effect of Consumer Mimicry on CSR Behaviors and Consumer Relationships	Cheng, Y; Chen, YRR; Hung-Baesecke, CJF
2022-01-01	Social Media Influencer Effects on CSR Communication: The Role of Influencer Leadership in Opinion and Taste	Cheng, Y; Hung-Baesecke, CJF; Chen, YRR
2023-03	When non-CSR-themed social media influencers endorse corporate CSR initiatives: Effects of publics’ perceived influencer characteristics and leadership	Chen, Y-RR; Hung-Baesecke, C-JF; Cheng, Y

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