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Title
Author(s)
2011-05-01
The Eight Pillars of WOM management: Lessons from a multiple case study
Williams, M
;
Buttle, F
2012-01
Relating Word-of-Mouth to Corporate Reputation
Williams, M
;
Buttle, F
;
Biggemann, S
2016-08-31
Long-term intended and unintended effects of interaction in networks
Toth, Z
;
Williams, M
;
Biggemann, S
2013-09-11
Managing Word-of-Mouth: A Nonprofit Case Study
Williams, M
;
Buttle, F
2014-01-01
Building in sustainability, social responsibility and value co-creation
Biggemann, S
;
Williams, M
;
Kro, G
2014-01-01
Managing negative word-of-mouth: an exploratory study
Williams, M
;
Buttle, F
2015-07-02
The network value of fine arts – the role of large museums in supporting the network capabilities of their organisational partners
Williams, M
;
Toth, Z
;
Biggemann, S
2014-12
Smoke signals: An investigation of anti-smoking communication within marginalised communities within the health system. An outline research proposal
Williams, M
;
Allan, J
2012-01
Art Appropriation in an Australian Advertising Landscape: A qualitative research case study
Williams, M
;
Lee Richard
2019-01-01
Value creation in art galleries: A service logic analysis
Williams, M
;
Biggemann, S
;
Tóth, Z
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Marketing
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1503 Business and Management, 150...
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2020 - 2022
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