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|2013-09-11||Managing Word-of-Mouth: A Nonprofit Case Study||Williams, M; Buttle, F|
|2014-01-01||Building in sustainability, social responsibility and value co-creation||Biggemann, S; Williams, M; Kro, G|
|2007||"Drink beer regularly - it's good for you (and us)": selling Tooth's Beer in a depressed market.||Crawford, R|
|2021-12-01||Exploring the dynamics between brand investment, customer investment, brand identification, and brand identity fusion||Krishna, A; Kim, S|
|2021-05-25||“I’ll Stand by You:” Understanding Customers’ Moral Decoupling Processes and Supportive Behavioral Intentions in Cases of Corporate Misconduct||Kim, S; Krishna, A|