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Title
Author(s)
2013-09-11
Managing Word-of-Mouth: A Nonprofit Case Study
Williams, M
;
Buttle, F
2014-01-01
Building in sustainability, social responsibility and value co-creation
Biggemann, S
;
Williams, M
;
Kro, G
2022-05-01
Unintentionality in market shaping – A multiple case study of touring exhibitions from New Zealand, Australia, and the United Kingdom
Tóth, Z
;
Biggemann, S
;
Williams, M
2021-12-01
Exploring the dynamics between brand investment, customer investment, brand identification, and brand identity fusion
Krishna, A
;
Kim, S
2021-05-25
“I’ll Stand by You:” Understanding Customers’ Moral Decoupling Processes and Supportive Behavioral Intentions in Cases of Corporate Misconduct
Kim, S
;
Krishna, A
2007
"Drink beer regularly - it's good for you (and us)": selling Tooth's Beer in a depressed market.
Crawford, R
2023-03-20
Indigenous Research Methods to Build an Uncontested Space for Marketing Insight
Chan, K
;
Khamis, S
;
Taylor, M
;
Waller, D
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0806 Information Systems, 1505 Ma...
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