Advertising students' perceptions of skills and attributes for future employment

Waller, DS; Hingorani, A

Advertising students' perceptions of skills and attributes for future employment

Waller, DS

Hingorani, A

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Publisher:: Advertising Division of the Association for Education in Journalism and Mass Communication
Publication Type:: Journal Article
Citation:: Journal of Advertising Education, 2009, 13 (2), pp. 15 - 24
Issue Date:: 2009-01

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Field	Value	Language
dc.contributor.author	Waller, DS https://orcid.org/0000-0002-4016-4275	en_US
dc.contributor.author	Hingorani, A https://orcid.org/0000-0001-6313-4311	en_US
dc.date.issued	2009-01	en_US
dc.identifier.citation	Journal of Advertising Education, 2009, 13 (2), pp. 15 - 24	en_US
dc.identifier.issn	1098-0482	en_US
dc.identifier.uri	http://hdl.handle.net/10453/9855
dc.description.abstract	Changes in the tertiary education are making universities and ecadcmicsmore accountable to stakekeholders. This can be difficult as there are multiple objectives from different stakeholders, including academic colleagues, employers, students, the university hierarchy, alumni, the local community and governmental bodies (Moore and Ortinau 1993; Young, MeIntyre land Gilbert 1994). For academics, the objectives of tertiary education could include ensuring that students gain a solid understanding of the theory and practical skills which are applicable to various business situations, as well as maintaining appropriate "academic standards" within their subjects and discipline (Polonsky and Waller 1998).	en_US
dc.publisher	Advertising Division of the Association for Education in Journalism and Mass Communication	en_US
dc.relation.ispartof	Journal of Advertising Education	en_US
dc.title	Advertising students' perceptions of skills and attributes for future employment	en_US
dc.type	Journal Article
utslib.citation.volume	2	en_US
utslib.citation.volume	13	en_US
utslib.for	150502 Marketing Communications	en_US
utslib.for	130203 Economics, Business and Management Curriculum and Pedagogy	en_US
utslib.for	1302 Curriculum and Pedagogy	en_US
utslib.for	1303 Specialist Studies in Education	en_US
utslib.for	1505 Marketing	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.issue	2	en_US
pubs.volume	13	en_US

Abstract:

Changes in the tertiary education are making universities and ecadcmicsmore accountable to stakekeholders. This can be difficult as there are multiple objectives from different stakeholders, including academic colleagues, employers, students, the university hierarchy, alumni, the local community and governmental bodies (Moore and Ortinau 1993; Young, MeIntyre land Gilbert 1994). For academics, the objectives of tertiary education could include ensuring that students gain a solid understanding of the theory and practical skills which are applicable to various business situations, as well as maintaining appropriate "academic standards" within their subjects and discipline (Polonsky and Waller 1998).

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http://hdl.handle.net/10453/9855