Evolution of new media technologies : developing design parameters for a digital media centre for the Beijing Olympic Games 2008

Chau, M

Evolution of new media technologies : developing design parameters for a digital media centre for the Beijing Olympic Games 2008

Chau, M

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Publication Type:: Thesis
Issue Date:: 2008

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Field	Value	Language
dc.contributor.author	Chau, M
dc.date.accessioned	2009-07-06T00:51:56Z
dc.date.accessioned	2012-12-15T03:52:39Z
dc.date.available	2009-07-06T00:51:56Z
dc.date.available	2012-12-15T03:52:39Z
dc.date.issued	2008
dc.identifier.uri	http://hdl.handle.net/10453/20192
dc.description	University of Technology, Sydney. Faculty of Humanities and Social Sciences.
dc.description.abstract	The advent of digital media has affected the nature of global communications, amplifying the interaction between populations and massively expanding the information load that an audience may be forced to consider. The Beijing Organising Committee for the Olympic Games (BOCOG) has proposed a digital strategy for the 2008 Olympics, which will open up a wide range of challenges for information gathering and dissemination. My research project has two related components: The first is an exegesis which sets the context for the project, identifies its main issues and presents a background research plan that, on the one hand, focuses on journalists and their likely orientations to a Digital Media Centre such as the one I propose, and, on the other, seeks to discover in other digital media centres the elements of best practice and innovation that might be adopted for Beijing. The second is a development project to explore and present innovation in Internet-based digital media operations, as exemplified by the challenges presented by the 2008 Olympic Games.	en_AU
dc.format	Thesis (MCA)	en_AU
dc.language.iso	en	en_AU
dc.relation	https://opus.lib.uts.edu.au/bitstream/10453/20192/439/02whole.pdf
dc.relation.replaces	http://hdl.handle.net/2100/853
dc.rights	au.edu.uts.lib/ppc
dc.rights	info:eu-repo/semantics/openAccess
dc.rights	The author owns the copyright in this thesis including all reproduction and reuse rights for the work. The work may not be altered without the permission of the copyright owner. Attribution is essential when quoting or paraphrasing from this thesis.
dc.subject	Digital media.	en_AU
dc.subject	Olympic Games (29th : 2008 : Beijing, China).	en_AU
dc.subject	Beijing Organising Committee.	en_AU
dc.title	Evolution of new media technologies : developing design parameters for a digital media centre for the Beijing Olympic Games 2008	en_AU
dc.type	Thesis
utslib.copyright.status	open_access

Abstract:

The advent of digital media has affected the nature of global communications, amplifying the interaction between populations and massively expanding the information load that an audience may be forced to consider. The Beijing Organising Committee for the Olympic Games (BOCOG) has proposed a digital strategy for the 2008 Olympics, which will open up a wide range of challenges for information gathering and dissemination. My research project has two related components: The first is an exegesis which sets the context for the project, identifies its main issues and presents a background research plan that, on the one hand, focuses on journalists and their likely orientations to a Digital Media Centre such as the one I propose, and, on the other, seeks to discover in other digital media centres the elements of best practice and innovation that might be adopted for Beijing. The second is a development project to explore and present innovation in Internet-based digital media operations, as exemplified by the challenges presented by the 2008 Olympic Games.

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http://hdl.handle.net/10453/20192