B2B services: linking service loyalty and brand equity

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dc.contributor.author Rauyruen, P
dc.contributor.author Miller, KE
dc.contributor.author Groth, M
dc.date.accessioned 2010-05-28T09:53:33Z
dc.date.issued 2009-01-01
dc.identifier.citation JOURNAL OF SERVICES MARKETING, 2009, 23 (2-3), pp. 175 - 185 (11)
dc.identifier.issn 0887-6045
dc.identifier.other C1 en_US
dc.identifier.uri http://hdl.handle.net/10453/10015
dc.language English
dc.publisher EMERALD GROUP PUBLISHING LIMITED
dc.relation.isbasedon 10.1108/08876040910955189
dc.title B2B services: linking service loyalty and brand equity
dc.type Journal Article
dc.description.version Published
dc.parent JOURNAL OF SERVICES MARKETING
dc.journal.volume 2-3
dc.journal.volume 23
dc.journal.number 3 en_US
dc.publocation Bradford, UK en_US
dc.identifier.startpage 175 en_US
dc.identifier.endpage 186 en_US
dc.cauo.name BUS.School of Marketing en_US
dc.conference Verified OK en_US
dc.for 150506 Marketing Theory
dc.personcode 780285
dc.percentage 100 en_US
dc.classification.name Marketing Theory en_US
dc.classification.type FOR-08 en_US
dc.edition en_US
dc.custom en_US
dc.date.activity en_US
dc.location.activity en_US
dc.description.keywords Social Sciences
dc.description.keywords Business
dc.description.keywords Business & Economics
dc.description.keywords BUSINESS
dc.description.keywords Customer loyalty
dc.description.keywords Relationship marketing
dc.description.keywords Business-to-business marketing
dc.description.keywords Customer services quality
dc.description.keywords Trust
dc.description.keywords CUSTOMER SATISFACTION
dc.description.keywords MARKET SHARE
dc.description.keywords BUSINESS RELATIONSHIPS
dc.description.keywords BEHAVIORAL INTENTIONS
dc.description.keywords CONSUMER PERCEPTIONS
dc.description.keywords TRUST
dc.description.keywords QUALITY
dc.description.keywords MODEL
dc.description.keywords COMMITMENT
dc.description.keywords RETENTION
pubs.embargo.period Not known
pubs.organisational-group /University of Technology Sydney
pubs.organisational-group /University of Technology Sydney/Faculty of Business
pubs.organisational-group /University of Technology Sydney/Faculty of Business/School of Marketing
utslib.copyright.status Closed Access
utslib.copyright.date 2015-04-15 12:17:09.805752+10
pubs.consider-herdc true
utslib.collection.history Closed (ID: 3)


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