Images of Organizing in Popular Culture

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dc.contributor.author Rhodes, CH
dc.contributor.author Parker, M
dc.date.accessioned 2010-05-28T09:53:59Z
dc.date.issued 2008-01
dc.identifier.citation Organization, 2008, 15 (5), pp. 627 - 637
dc.identifier.issn 1350-5084
dc.identifier.other C1 en_US
dc.identifier.uri http://hdl.handle.net/10453/10082
dc.description.abstract Between 1999 and 2004 Playmates Toys Inc. of Costa Mesa, California, released a hugely successful line of plastic fi gurines depicting characters from the animated television series The Simpsons. Under the trademark `The World of Springfi eld, the series featured the cartoon characters in various poses and confi gurations. They were sold as `playsets replete with props and scenery. Playmates Toys is a subsidiary of Playmates Holding Ltd, a company listed on the Hong Kong stock exchange. The toys were manufactured in China and distributed all over the world as part of a global empire of fi gures and collectibles you might even have one in your home. Playmates operated under a license from the 20th Century Fox Film Corporation as just one part of the multi-million dollar merchandising businesses fuelled by the massive popularity of The Simpsons. Indeed, there are many hundreds of organizations licensed to use The Simpsons to market everything from breakfast cereal to board games. You can even purchase Simpsons branded `sugar free chewable omega 3 capsules and various `vitamin products, not to mention the Homer Simpson talking pizza cutter.
dc.publisher Sage Publications
dc.relation.isbasedon 10.1177/1350508408093645
dc.title Images of Organizing in Popular Culture
dc.type Journal Article
dc.parent Organization
dc.journal.volume 5
dc.journal.volume 15
dc.journal.number 5 en_US
dc.publocation London, UK en_US
dc.identifier.startpage 627 en_US
dc.identifier.endpage 637 en_US
dc.cauo.name CMOS Research Strength Core en_US
dc.conference Verified OK en_US
dc.for 150310 Organisation and Management Theory
dc.personcode 980438
dc.percentage 100 en_US
dc.classification.name Organisation and Management Theory en_US
dc.classification.type FOR-08 en_US
dc.edition en_US
dc.custom en_US
dc.date.activity en_US
dc.location.activity en_US
dc.description.keywords en_US
pubs.embargo.period Not known
pubs.organisational-group /University of Technology Sydney
pubs.organisational-group /University of Technology Sydney/Faculty of Business
pubs.organisational-group /University of Technology Sydney/Faculty of Business/School of Management
utslib.copyright.status Closed Access
utslib.copyright.date 2015-04-15 12:17:09.805752+10
utslib.collection.history Closed (ID: 3)


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