Acquisition of tacit marketing knowledge: A role of human capital and social capital of entrepreneurs in China

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dc.contributor.author Wang, KY
dc.contributor.author Li-Hua, R
dc.contributor.author Xu, E
dc.date.accessioned 2010-05-28T09:54:24Z
dc.date.issued 2009-01
dc.identifier.citation Journal of Chinese Entrepreneurship, 2009, 1 (2), pp. 103 - 120
dc.identifier.issn 1756-1396
dc.identifier.other C1 en_US
dc.identifier.uri http://hdl.handle.net/10453/10149
dc.description.abstract Focusing on entrepreneurship in China's emerging economy, this paper aims to explore the extent to which the human capital and social capital of Chinese entrepreneurs facilitates their acquisition of tacit marketing knowledge. The paper proposes a conceptual framework that links tacit marketing knowledge and entrepreneurs' human and social capital. When accessibility of the general knowledge of expertise and professional business in a society is low, Chinese entrepreneurs in small and medium enterprises (SMEs) thus depend on their own resources of human capital and abilities of social capital to acquire tacit knowledge. Both specific and general human capitals facilitate Chinese entrepreneurs' acquisition of tacit marketing knowledge. With a strong awareness of the low level of institutional trust in the current transition economy, Chinese entrepreneurs develop the interpersonal trusting relationship to gain social support. Through the trust and trustworthiness, the quality of relationships in business networks creates the personal relational resource for tacit knowledge reciprocity. This paper fills the gap in the literature by identifying critical intervening components of human and social capitals in the entrepreneurship process in China's emerging market knowledge which have previously remained untouched. The key issues of how Chinese entrepreneurs of private SMEs initially acquire knowledge-based resources to operate their businesses are critically proposed.
dc.publisher Emerald
dc.subject China, Entrepreneurs, Human capital, Marketing, Social capital, Tacit knowledge
dc.subject China, Entrepreneurs, Human capital, Marketing, Social capital, Tacit knowledge
dc.title Acquisition of tacit marketing knowledge: A role of human capital and social capital of entrepreneurs in China
dc.type Journal Article
dc.parent Journal of Chinese Entrepreneurship
dc.journal.volume 2
dc.journal.volume 1
dc.journal.number 2 en_US
dc.publocation UK en_US
dc.identifier.startpage 103 en_US
dc.identifier.endpage 120 en_US
dc.cauo.name BUS.School of Management en_US
dc.conference Verified OK en_US
dc.for 150506 Marketing Theory
dc.personcode 980472 en_US
dc.personcode 0000053891 en_US
dc.personcode 0000053892 en_US
dc.percentage 100 en_US
dc.classification.name Marketing Theory en_US
dc.classification.type FOR-08 en_US
dc.edition en_US
dc.custom en_US
dc.date.activity en_US
dc.location.activity en_US
dc.description.keywords China, Entrepreneurs, Human capital, Marketing, Social capital, Tacit knowledge en_US
dc.description.keywords China, Entrepreneurs, Human capital, Marketing, Social capital, Tacit knowledge
dc.staffid en_US
pubs.embargo.period Not known
pubs.organisational-group /University of Technology Sydney
pubs.organisational-group /University of Technology Sydney/Faculty of Business
pubs.organisational-group /University of Technology Sydney/Faculty of Business/School of Management
pubs.organisational-group /University of Technology Sydney/Strength - Cosmopolitan Civil Societies
pubs.organisational-group /University of Technology Sydney/Strength - Management and Organisation Studies


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